Exceptional 3D Leads Travel Plaza TV ‘Through The Never’

Travel Plaza TV Engage Exceptional 3D
For ‘
Metallica Through The Never’ 3D Conversion Project

Metallica Through The NeverNew York, NY – September 10, 2013 – Exceptional 3D today announced they have completed the ‘2D-to-3D’ conversion of the trailer for Metallica Through The Never with partner and leading 3D digital signage network operator, Travel Plaza TV. Metallica Through The Never, will world premiere this week at the prestigious Toronto International Film Festival. But the eye-catching ‘no-glasses’ 3D version of the trailer aired nationally last week in high trafficked travel plaza convenience stores throughout the US on Travel Plaza TV’s nationwide 3D digital signage network.

“Having the chance to work on this project with Travel Plaza TV was very exciting,” said Eric Angello, CMO & Chief Creative Officer for Exceptional 3D. “The trailer looks incredible in high definition 3D,” said Mr. Angello, “and now customers have a chance to enjoy a taste of the 3D experience, without the glasses, whenever they stop at one of the Travel Plaza TV network locations.” Mr. Angello finished by saying, “We’ve always taken pride in the fact that we are a full-service solutions provider and most of the time our industry-leading glasses-free 3D technology gets all of the attention. But I believe that is because our creative team has been the proverbial ‘wizard behind the curtain’ when it comes to the engaging experience and impact that the content being presented through this technology has on an audience.”

Travel Plaza TV’s glasses-free 3D television and digital signage network exclusively features Exceptional 3D’s patented auto-stereoscopic 3D display technology. The US-based national 3D digital signage network is capable of playing both 3D content and legacy 2D content in sequence or at the same time through content management software making it an entirely future-proof digital signage solution. The Travel Plaza TV 3D digital signage network offers advertisers the opportunity to make an unforgettable impression, in previously non-existent locations, to deliver content or brand experiences to a captive audience of local neighborhood shoppers, travelers and truckers who are taking a break from the road.

“When it comes to high-profile clients who expect first-class results with sophisticated creative material, Exceptional 3D is the unequivocal glasses-free 3D creative producer of choice,” said Bill Botte, CEO and President of Travel Plaza TV. “Having worked together on airing [no glasses] 3D trailers for Jack The Giant Slayer and Pacific Rim,” continued Mr. Botte, “we knew an exceedingly respected 3D experience would be the result of Exceptional 3D’s professional integrity and creative craftsmanship.” Mr. Botte finished by saying, “Travel Plaza TV presents advertisers with the opportunity to deliver a unique glasses-free 3D content or brand experience and our 3D digital signage network opens the door to a captive audience environment for advertisers where they previously did not have the chance for exposure. They can be certain their brand and image will be handled professionally while the Travel Plaza TV 3D digital signage network puts a unique glasses-free 3D advertising experience well within reach.”

To see the trailer for Metallica Through The Never in attention-grabbing glasses-free 3D, visit any one of Travel Plaza TV’s locations across the United States.


About Travel Plaza TV

Travel Plaza TV provides advertising services and opportunities to local neighborhood shoppers, the traveling public, long-haul specialists, advertisers and travel plaza operators across the U.S. The company’s network of nationwide locations feature 3D advertising displays which reach 25 million visitors each month. Travel Plaza TV offers affordable and standard 2D or digital 3D advertising campaigns that are nationwide, specific to an Interstate corridor or targeted to a specific geographic area. For more information, contact Bill Botte, bill@travelplazatv.com, or Scott McCoy, scott.mccoy@malachitemedia.com..


Headquartered in New York, Exceptional 3D (www.exceptional3d.com) designs, produces and delivers a patented, leading-edge 3D auto-stereoscopic (no glasses needed) visual display technology. The company specializes in providing high quality auto-stereoscopic 3D displays, software and 3D content to resellers, system integrators, trendsetters and network operators for widespread adaptation at cost effective prices. Exceptional 3D hardware and software solutions are a ‘future-proof’ technology that enables flat-panel displays to show high-definition 3D content without the need for any eyewear or 3D glasses, while still being capable of supporting playback of standard 2D content. The company is ‘keeping it simple’ through first-in-class customer service and continual focus on delivering the best 3D experience for industries such as automotive, casino gaming, retail, cinemas, hospitality and a wide variety of additional vertical markets. More information about Exceptional 3D is available by visiting http://www.exceptional3d.com or following @exceptional3d on Twitter.

About exceptional3d

EXCEPTIONAL 3D is the premium 'keep it simple' choice for patented NO-GLASSES 3D displays, GLASSES-FREE 3D creative services and AUTO-STEREOSCOPIC 3D digital signage solutions.
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